Ads & campaigns
Last updated on Jul 9, 2024
Lesson completion time: 12 min
In this course:

Learn how to set up discounted pricing and strategically drive attention to competitive items in your catalog. 

After completing this course you should be able to:
  • Learn about promotional pricing 

  • Get the details of promo rules and flags  

  • Find out how to participate in Walmart merchandising campaigns    

Promo pricing: Overview

Understanding promotional pricing can help you effectively plan and implement promotions that can better engage your customers and drive more sales. In this lesson, we'll explain what promo pricing is and the different types available to you! 

Pro tips

For strikethrough to appear, the promotional price must be at least 10% lower than the Comparison Price.  

The Comparison Price is the key to determining strikethrough and discounted pricing and is based on the Was Price or List Price.  

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